Due to Covid, for 2 years in a row, Lollapalooza Brasil was off. In 2022 the festival returned and for the first time, McDonald's was one of the main sponsors for this to happen. So we created an integrated campaign to promote this event.
ᨉ
Emicida, a famous rapper in Brazil, was announced as one of the main headliners of the festival. So we started our campaign on Social by creating an unexpected request: Emicida ordered a Big Mac for his dressing room as a condition of doing the show.
ᨉ
After that, to promote the festival, he was one of the characters in our film.
ᨉ
ᨉ
ᨉ